My path began with IBM computers and DOS, followed by formal studies in computer hardware engineering and computer systems architecture.
From DOS to building
AI products.
Working with technology since 1990, from DOS and hardware to data, AI and product building.

Over time, IT infrastructure and support experience combined with sales, negotiation, market development and team leadership.
From 2018 onward, programming and data analysis became a deeper part of the journey through SQL, Python, R, Power BI and Tableau.
Today my focus is building products, platforms and ecosystems that connect technology, data, sales and growth.
Product, data, market and execution belong together.
Systems before hype
A strong product should be usable, maintainable and extensible.
Data for decisions
Data matters when it makes decisions clearer and execution faster.
Technology + market
Technology alone does not create a product without customers and market context.
Keep building
Ideas become real products through execution, measurement and iteration.
Sales growth
Sales increase by the end of the fourth month at AB EVAN.
Conversion improvement
Increase in customer conversion rate using CRM deployment at AB EVAN.
Customer satisfaction
Increase in customer satisfaction through persona data analysis at ImenPlus.